Hydrogen Fuel News · Advertising
Reach the people building the hydrogen economy
A visual map of advertising across hydrogenfuelnews.com, its newsletter, and HFN's social & video channels — what each unit looks like, where it sits on the page, who sees it, and how it's priced. HFN sells as fixed sponsorships — own a slot for a day, a week, a month, or a year, at one clear price.
Book a placement ›
The audience
15k+
Newsletter subscribers
Global
Strong EU · Asia · North America
B2B
Industry decision-makers, not casual readers
Investors & analysts
OEMs & equipment suppliers
Project developers
Utilities & energy majors
Policy & regulators
Researchers & engineers
Procurement & strategy
How HFN prices — sponsorship first
Introductory launch rates.
Fixed sponsorship week · month · year
Our primary model. Own a slot for a period, unlimited impressions, one clean price. Fits a scarce, high-value audience far better than paying by the thousand.
Takeover & ownership day · topic
Own the home billboard for a launch day, or every slot on a topic like "Investing in Hydrogen" — event- and category-level exclusivity.
Newsletter & "presented by" per edition
Sponsor a send or a native block, direct to the opted-in inbox. Sold per edition or per dedicated send — not by volume.
Simple, flat pricing. You own a slot for a set period — a day, a week, a month, or a year — at one clear price, with unlimited impressions. No auctions and no per-click maths: a clean sponsorship that fits HFN's scarce, high-intent B2B audience, and that we can invoice the day the slot goes live.
Where the ads go
Editorial content
Standard ad slot
Premium slot
Live today
On roadmap
Home page
Highest reach — every visitor lands here.
https://www.hydrogenfuelnews.com
HYDROGENFUELNEWS
ProductionTransportInvestingInfrastructureInsights
HOME · BILLBOARDroadmapYOUR AD HERE970 × 250 — top of home
NTPC Seeks Overseas Buyers in Japan, South Korea and Germany
HOME · HERO BAND CARD (native)liveSPONSORED CARDin-feed native — blends with story grid
Hamburg Refinery to Tap HH-WIN Hydrogen Network for Green Diesel
HOME · BETWEEN-FEED STRIPliveYOUR AD HERE970 × 90 — between story bands
Enapter Secures First Saudi Order for 240 kW AEM Electrolyzer
SIDEBAR · MPUroadmapYOUR AD HERE300 × 250
Home Billboard Premium Roadmap
home.billboard
970 × 250 · top of the home page, above the fold · maximum reach · limited inventory
/day $40 · /week $125 · /month $375
Hero band card Live
home.band:slot
Native · sits inside the story grid, styled like a card · high attention, FTC "Sponsored" label · limited inventory
/week $100 · /month $300
Between-feed strip Live
home.between
970 × 90 · horizontal band between story sections · limited inventory
/week $90 · /month $260
Sidebar MPU Roadmap
*.sidebar:slot
300 × 250 · right rail, persists down the page · run-of-site
/week $225 · /month $675
Category & Search pages
Contextual — own a topic. "Investing in Hydrogen" reaches investors; "Hydrogen for transport" reaches OEMs & fleets.
https://www.hydrogenfuelnews.com/category/investing-in-hydrogen
HYDROGENFUELNEWS
ProductionTransportInvestingInfrastructureInsights
Investing in Hydrogen
CATEGORY · TOP LEADERBOARDliveYOUR AD HERE728 × 90 — above the topic feed
NTPC Seeks Overseas Buyers in Japan, South Korea and Germany
Nel ASA and Rheinmetall Explore Decentralised Synthetic Fuel in Norway
CATEGORY · IN-GRID NATIVEliveSPONSORED CARDnative — sits among the topic's story cards
Genvia's Béziers Facility Reaches 2,600-Hour Electrolysis Milestone
CATEGORY · BOTTOMliveYOUR AD HERE728 × 90
Category top leaderboard Live
category.top · search.top
728 × 90 · above a topic or search-results feed · contextual intent · limited inventory
/week $100 · /month $300
In-grid native card Live
category.grid:slot
Native · blends into the story grid for that topic · high relevance · limited inventory
/week $100 · /month $300
Category bottom Live
category.bottom · search.bottom
728 × 90 · foot of the topic feed · limited inventory
/week $100 · /month $300
Topic ownership Package Live
<slug>.*
Bundle · own every slot on one category (e.g. "Investing in Hydrogen") for a period · limited inventory
/week $100 · /month $300 · quarterly packages
Article page
Longest dwell time — readers engaged with a single story.
https://www.hydrogenfuelnews.com/enapter-saudi-order-240kw-aem-electrolyzer/8576xxx/
HYDROGENFUELNEWS
ProductionTransportInvestingInfrastructureInsights
ARTICLE · TOP BANNERliveYOUR AD HERE728 × 90 — above the headline
Enapter Secures First Saudi Order for 240 kW Multicore AEM Electrolyzer
Green Hydrogen News · by HFN Staff
ARTICLE · IN-CONTENT (native)liveYOUR AD HEREresponsive — after the first section, peak attention
ARTICLE · RELATED / BOTTOMliveYOUR AD HERE728 × 90 — end of article & related stories
SIDEBAR · HALF-PAGEroadmapYOUR AD HERE300 × 600
STICKY MOBILE ANCHORroadmapYOUR AD HERE — 320 × 50, pinned to bottom on mobile
Article top banner Live
article.top
728 × 90 · above the headline, first thing seen
/week $225 · /month $675
In-content native Premium Live
article.content.after-section
Responsive · woven into the article body · highest attention & CTR
/week $325 · /month $975
Sidebar half-page Roadmap
*.sidebar:slot
300 × 600 · tall right-rail unit, long dwell exposure
/week $250 · /month $750
Sticky mobile anchor Roadmap
*.sticky:bottom
320 × 50 · pinned to the bottom on mobile · persistent
/week $75 · /month $225
Insights / Intelligence pages ◆ premium audience
The hydrogen company, project & technology intelligence — where investors and strategy teams spend time. Highest-value reader, premium rates.
https://www.hydrogenfuelnews.com/insights
HYDROGENFUELNEWS
CompaniesProjectsTechnologiesMap
INSIGHTS · TOPliveYOUR AD HERE970 × 250 — in front of B2B decision-makers
Hydrogen intelligence — 16,000+ companies, 6,000+ projects
SPONSORED INTELLIGENCE UNITroadmapYOUR BRAND HEREnative profile card — "Presented by" a supplier/investor
INSIGHTS · SIDEBARroadmapYOUR AD HERE300 × 250
INSIGHTS · BOTTOMliveYOUR AD HERE970 × 90
Insights top Premium Live
insights.top
970 × 250 · in front of the highest-intent B2B audience on the site
/week $375 · /month $1,125
Sponsored intelligence unit Premium Roadmap
insights.sponsored-profile
Native · "Presented by" profile card among companies/projects · ideal for suppliers & investors
/week $625 · /month $1,875 · annual packages
Insights bottom Live
insights.bottom
970 × 90 · footer band on intelligence pages
/week $190 · /month $560
Mobile view ◆ ~8% of traffic
HFN is desktop-first (mobile is ~8% of readers), but the sticky anchor is the signature mobile unit — pinned to the bottom of every screen, always visible.
MOBILE · TOPliveYOUR AD320 × 50
Enapter Secures First Saudi Order for 240 kW AEM Electrolyzer
MOBILE · IN-CONTENTliveYOUR ADresponsive native
STICKY ANCHORroadmapYOUR AD — 320 × 50, pinned to bottom
Mobile top & in-content Live
article.top · *.content
320 × 50 + responsive native · the mobile renditions of the banner & in-content units serve today
/week $225 · /month $675
Sticky mobile anchor Roadmap
*.sticky:bottom
320 × 50 · pinned to the bottom of the screen, persists across scroll · premium mobile visibility
/week $75 · /month $225
Newsletter sponsorship
HFN's newsletter lands directly in the inbox of opted-in industry subscribers — the most engaged, permission-based audience we have, with no ad-blocking. Sponsor an edition, own a native block, or send a dedicated solo email to the list.
✉ Hydrogen Fuel News — Weekly Briefing · to: you@company.com
HYDROGEN FUEL NEWS
NEWSLETTER · PRESENTING SPONSORroadmapPRESENTED BY — YOUR BRANDtop banner + "brought to you by" line
This week in hydrogen
NEWSLETTER · SPONSORED BLOCK (native)roadmapYOUR MESSAGE HEREnative "Sponsored" block mid-newsletter — logo, headline, link
Presenting sponsor Premium Roadmap
newsletter.presenting
Per edition · top banner + "brought to you by" · sole sponsor of that send
/edition $450 · /month $1,500
Sponsored block Roadmap
newsletter.block
Per edition · native block mid-newsletter · logo + headline + link
/edition $265 · /month $900
Dedicated solo send Premium Roadmap
newsletter.dedicated
Per send · your message only, to the full opted-in list · highest impact
/send $900
Why newsletter Audience
opted-in
Permission-based, direct-to-inbox, immune to ad-blockers. The most qualified B2B eyeballs HFN has.
Reach: 15k+ subscribers
Note: newsletter sponsorship runs through HFN's email / Growth system, not the on-site ad module — so it needs a small separate build (insertion slots + booking), hence Roadmap.
Social & video channels ◆ sell today, no build
Much of the audience actually engages here — and it needs no software build at all. HFN posts on your behalf; you own the slot. Sold as flat sponsorships per post, per video, or monthly.
𝕏X / Twitter11k+ followersBookable now
HFN
Hydrogen Fuel News
@hydrogenfuelnews
Big week for electrolysis — here's what matters for buyers. In partnership with YourBrand → yourlink.com
♥ ___↻ ___↗ share
Sponsored post Ready
Single partner post with your link & message
/post $225
Dedicated post + thread Ready
A full thread built around your story or launch
/post $375
Monthly channel sponsor Premium
"Brought to you by" across the month's posts
/month $1,125
inLinkedIn12k+ followersBookable now Highest B2B value
in
Hydrogen Fuel News
12k+ followers · Promoted
How YourBrand's electrolyzer cuts green-H₂ cost by X%. Presented by YourBrand
👍 ___💬 ___↗ repost
Sponsored post Ready
Partner post into hydrogen's B2B feed — the decision-makers
/post $375
Thought-leadership "presented by" Premium
Long-form post/article co-branded with your experts
/post $600
Monthly channel sponsor Premium
Sustained presence in front of buyers & investors
/month $1,875
▶YouTube — published video20k+ subscribersBookable now
Hydrogen This Week — presented by YourBrand
Hydrogen Fuel News · 20k+ subscribers
Sponsored segment Ready
"This episode presented by" + a mention inside a regular video
/video $900
Dedicated feature video Premium
A full produced video on your product / project / facility
/video $2,250
Series sponsorship Premium
Own a recurring format (e.g. weekly round-up) for a run
/month $3,750
The real deal — integrated sponsorship. The strongest packages bundle site + newsletter + social + a video into one monthly program, cross-promoted across every channel — example from $3,750/mo (illustrative). Social & video need no software build, only a rate card and a posting workflow, so they're the fastest path to first ad revenue.
Rate card — all placements
Introductory launch rates.
| Placement | Page | Size | Day | Week | Month | Year | Status |
| Billboard limited inventory | Home | 970×250 | $40 | $125 | $375 | $3,750 | Roadmap |
| Hero band card native · limited inventory | Home | responsive | $30 | $100 | $300 | $3,000 | Live |
| Between-feed strip limited inventory | Home | 970×90 | $28 | $90 | $260 | $2,600 | Live |
| Top banner | Article | 728×90 | $70 | $225 | $675 | $6,750 | Live |
| In-content native | Article | responsive | $100 | $325 | $975 | $9,750 | Live |
| Related / bottom | Article | 728×90 | $35 | $115 | $340 | $3,400 | Live |
| Sidebar MPU | Run-of-site | 300×250 | $70 | $225 | $675 | $6,750 | Roadmap |
| Sidebar half-page | Article | 300×600 | $75 | $250 | $750 | $7,500 | Roadmap |
| Sticky mobile anchor | All (mobile) | 320×50 | $25 | $75 | $225 | $2,250 | Roadmap |
| Category / Search limited inventory | Category | 728×90 + grid | $30 | $100 | $300 | $3,000 | Live |
| Insights top | Insights | 970×250 | $115 | $375 | $1,125 | $11,250 | Live |
| Sponsored intelligence native | Insights | native | — | $625 | $1,875 | $18,750 | Roadmap |
| Newsletter — presenting per edition | Newsletter | email | — | $450* | $1,500 | $15,000 | Roadmap |
| Newsletter — sponsored block per edition | Newsletter | email | — | $265* | $900 | $9,000 | Roadmap |
| Newsletter — dedicated send | Newsletter | email | $900* | — | — | — | Roadmap |
| X — sponsored post | X / Twitter | social | $225* | — | $1,125 | $11,250 | Bookable |
| LinkedIn — sponsored post | LinkedIn | social | $375* | — | $1,875 | $18,750 | Bookable |
| LinkedIn — thought leadership | LinkedIn | social | $600* | — | — | — | Bookable |
| YouTube — sponsored segment | YouTube | video | $900* | — | — | — | Bookable |
| YouTube — feature video | YouTube | video | $2,250* | — | — | — | Bookable |
| YouTube — series | YouTube | video | — | — | $3,750 | $37,500 | Bookable |
| Integrated bundle site+news+social+video | All channels | bundle | — | — | $3,750 | $37,500 | Bookable |
All figures are illustrative placeholders for this mockup — they show the pricing structure, not final rates. Real numbers should be set once we confirm verified traffic and benchmark against B2B trade rates. Status marks what renders on the site today (Live) vs. what's on the build roadmap (Roadmap) — the advertiser-facing version can hide this column and only list what's bookable. * Newsletter is priced per edition (weekly send) or per dedicated send — the Day column shows that per-edition / per-send / per-post / per-video figure. Bookable = sellable today with no software build (social, video, newsletter-ex-build).
